Client Solutions Experts

Home » Client Solutions Experts

Eric Zitelli – Director of Client Solutions

Brand Experience: Anheuser-Busch beers, CitiMortgage, Eveready, Loriva, Milnot, nSpired Natural Foods, Old El Paso, Pasta Labella, Pet Ritz, Purina Mills companion animal feeds, Purina Pet foods, Rexall OTC private label and branded products

A marketing veteran, Eric believes the key to everything we do is understanding the consumer; followed very closely by knowing how branding and promotions work at retail.

He has a fondness for retailers and sales people. Maybe it’s because he started by carrying a bag, working pet food and breakfast cereal at retail for Ralston Purina, or maybe because he started his own marketing services agency. Eric has been selling or marketing something to someone his entire career. But if you ask him, he’s likely to say his real strength is listening.

“If you listen closely enough to the consumer, she’ll tell you everything you need to know about marketing your brand,” explained Eric when asked how he approaches marketing challenges. “And if you listen closely to your client, you will learn how to meet their expectations,” he added.

Notable accomplishments include developing new CPG brands from concept through marketplace launch, a roll-up of small organic foods companies, starting up two marketing services agencies and now focusing on client solutions for PromoPoint Marketing.

Jane Bass – Director of Client Solutions

Brand Experience: Carvel Ice Cream Cakes, Breakfast Breaks, Fresh Express, Chiquita, Minute Maid, Birds Eye, Odwalla, Blue Plate Mayonnaise, Luzianne Ice Tea,

Jane has been a pioneer in the marketing of consumer packaged goods for a little over 17 years.  She got her start in radio in Richmond VA and started working with a few food folks to help them sell more cases at grocery and really enjoyed the food industry. Jane has many years of marketing solutions experience during her tenure as founding director for MatchPoint Marketing.

Her passion for the industry led her to PromoPoint Marketing to assist in creating new regional client business for PromoPoint Marketing.  As a Client Solutions expert, Jane is responsible for developing and implementing marketing solutions for clients on a regional basis.

Jane’s diverse marketing expertise and promotional experience has driven many clients to exceed sales projections. Jane has a very pragmatic view of finding regional marketing solutions. Her motto is “What good is branding if we can’t pull it off the shelves? I love to create partnerships with my clients to grow their business. It is all about selling more cases.”