PromoPoint Marketing begins by studying our wide array of consumer insight research to create relevant shopper themed marketing platforms. We create program tactics that will drive consumer interest and generate participating brand lift. Once our team agrees on tactics, we create programs and present them to targeted retailers around the country.
We are guided by the CPG/Brand need to create platforms and programs providing both immediate brand consumption and long term brand building. We also keep razor sharp focus on creating efficiencies by brand sharing. Many CPGs/brands find they can participate in multiple programs for the fees they would normally budget for the customized execution of one program. We have found that program results are usually as good or better than singular customized executions.
PromoPoint retailer programs represent an ideal use of trade marketing funds and should not be overlooked by any brand.
PromoPoint Marketing’s Client Solutions experts go to work to find customized solutions that will drive brand lift, leading to exceeding quotas and building share!
Our experts will help identify and execute customized marketing solutions for your brand.
· Do you want to reduce your reliance on trade discounting as a means of promotion?
· Do you have skus that are threatened for discontinuance at a specific retailer?
· Do you have distribution needs that require a localized marketing plan of action?
· Do you need to employ tactics that spike sales for a short timeframe or thwart a competitor’s efforts in specific markets?
· Do you want to know what tactics are effective at specific retailers?
PromoPoint solutions experts are skilled at finding viable and effective answers to everyday CPG/brand needs.
Are Focus Groups Worth It?
One of our new clients would say yes!
Click here to read more.
Eric Zitelli
Director of Client Solutions
Copyright © 2011 - PromoPoint Marketing | Advantage Sales and Marketing | All rights reserved.