Programs

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At PromoPoint, we are guided by the need to create programs providing immediate consumption as well as longer-term brand building benefits. Below are key shopper platforms we offer.

Value Thrift

Today’s tough economy lends itself to the shopper’s need for saving money. Value programs not only provide money saving offers for shoppers, but provide brands with a retailer specific (or market wide in certain geographies) way to meet shopper needs. What’s more, coupons drive brand switching and enable shoppers to use a low risk vehicle to try a new brand or even a new category purchase.

Through many years of experience, we know that importance of retail execution is paramount to success, so PromoPoint enlists the support of its merchandising team to place coupon book display shippers or other collateral in participating stores and obtain sign off when accomplished. What that means to the retailer and brand is the knowledge that their marketing dollars are achieving full execution and exposure to their shoppers.

Health & Wellness

Health and Wellness is in the news every day. Just turn on the television, read a news webpage or a paper and you will see news about about Health and Wellness. Consumers want to be healthy and are looking for marketing programs that cater to a healthy lifestyle. At PromoPoint Marketing, we have monthly Health and Wellness programs executing at select retailers around the country.  We staff our programs with Registered Dietitians to assist consumers and brands and ensure consumer education on a brand’s health benefits are communicated well. PromoPoint also has a very unique program available to select brands where we will manage customized efforts with your very own RD.

Hispanic

Most marketers recognize the need to provide focused marketing efforts to the Hispanic community. Hispanics are the largest minority in the United States and expected to double their share of the population to 29%. PromoPoint recognizes this explosive growth trend and executes  retailer and market wide programs in key Hispanic markets.  The platforms consist of a variety of marketing tactics from Hispanic supermarket outdoor events to retailer specific flyers and direct mailers in Spanish.

Digital Media

The digital age is here! PromoPoint provides leading edge programs that are truly best in class.

• Targeted E-Mail Blasts – Send your message to millions of opted-in consumers based on geotargeting.

• PromoText – Retailer specific mobile marketing program designed to increase sales and profits by offering money saving values via cell phone text messages.