Radio Ad

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PromoPoint identified a personality highly recognizable to the Spectra defined most likely consumer of Veggie Slices, a non-dairy cheese alternative. June Lockhart is not only very well liked by these consumers, she has a distinctive radio voice that made her an ideal spokesperson for Veggie Slices. Importantly, PromoPoint negotiated very reasonable talent fees and tightly managed the creative and production process to create highly effective radio ads that were much less costly than most brands experience.

This radio campaign generated record brand lift and proved the brand would respond to media. The radio results led to approval of TV test which was also very successful. PromoPoint leverages marketing intelligence and a focus on cost effectiveness to make broadcast advertising profitable for smaller brands with budget constraints.

Listen to a sample radio spot for Veggie Slices.

Press play – [ti_audio media="1197"]