TV Commercial

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Yoga Mom is an incredible TV commercial that drove record awareness and trial for Veggie Slices, a non-dairy cheese alternative. The marketing challenge was very low awareness and regional distribution. This spot communicated the brand benefits creating awareness and driving trial. Veggie Slices had never advertised on television before; the high production costs most brands incur made a media test too risky. PromoPoint identified the greatest volume opportunity markets and tightly managed the production process to make a test possible. With highly positive results, Veggie Slices expanded their media reach and generated incremental earnings.

Brands with limited budgets or geographic limitations should not rule out the marketing muscle of television advertising; PromoPoint leverages marketing intelligence and a focus on cost effectiveness to make broadcast advertising profitable for smaller brands with budget constraints.